Unlimited Data Campaign Costs AT&T Millions – TubeFire

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Unlimited Data Campaign Costs AT&T Millions
AT&T Ordered To Pay $60 Million For Misleading Customers With “Unlimited Data Without Qualification” Promotion – The Shaderoom
Excerpt:
As reported by @Fox5Atlanta, AT&T has officially been ordered by a federal court to pay a $60 million in a settlement with the Federal Trade Commission (FTC) over allegations that the company misled millions of customers by charging them for “unlimited” data plans while reducing their data speeds. The ongoing legal battle initially began five years ago with a complaint that was filed back in 2014. The FTC alleged that AT&T failed to adequately inform customers that data speeds would be reduced if they went over a certain amount of data use within a billing cycle.
The practice is known as “throttling” and it significantly slowed online activities such as web browsing and streaming videos. The FTC alleged that AT&T began throttling data speeds as far back as 2011 for unlimited customers after they used only 2 gigabytes of data in a single billing period This misleading practice impacted over 3.5 million customers with some having their data speeds slowed by nearly 90 percent.
Link: https://theshaderoom.com/att-ordered-to-pay-60-million-for-misleading-customers-with-unlimited-data-without-qualification-promotion/